This question has been floating about in my head recently, are bloggers the only people who read blogs? The more I think about it, the more I think the answer is yes. And here’s why…
I know personally, from my own stats and engagement, that most of the people who visit Wears Rosie are other bloggers. And other local bloggers at that. It’s not hard to explain why; because we all want to get our content seen, to link back to our corner of the internet, for more people to discover us and for our own engagement to increase (I’m not judging, I’m guilty of doing this too; particularly at the beginning!). That and (more importantly) because it’s nice to be nice.
It’s nice to lift people up, compliment their outfit or their writing. But do we only see the true value of this complimentary engagement because we too are putting ourselves out there on the internet for all to see? I would argue so. Would I comment on others blogs, YouTube videos or Instagram shots if I wasn’t a ‘blogger’ myself? I’d like to think the answer is yes, but before I started making my own content I had never left a comment on such platforms, no matter how much I enjoyed the post/picture/vlog.
Guilty as charged!
Likewise with my blog, my Instagram engagement consists of a high proportion of other bloggers, blogger pals and people I’ve connected with from day one. Commenting to spread the love and keep active in the online community because engagement breeds engagement. BUT the beauty of Instagram is that it reaches way more people (despite that damn algorithm we all love to hate!) and is so easily accessible to anyone and everyone so quickly.
Busy lives mean Instagram is a much more realistic platform for everyday use.
I know that personally I prefer the mini blog style captions that Insta has to offer to see what people are up to right there and then, compared to a prolonged written piece about a specific trend or lifestyle topic. Instagram is fast, it’s instantaneous which is exactly what the modern 20-something wants. Quick inspo which is accessible on the commute home, whilst cooking tea, before bed, as soon as you wake up.
Everyone and their mum has the Instagram app, but not everyone has a blog. I loooove to discover other bloggers through Bloglovin’ but I only have Bloglovin’ myself because I have a blog, so the audience is already filtered down to only bloggers themselves. I’ve been asked a few times in the past by people who have found me on Instagram whether I even have a blog which just shows that 1. Instagram is where you get ‘found’ and where a lot of my past ‘collaborations’ have been born and 2. People aren’t actively seeking new blogs to read (because I mean the link is right there in my bio, if they wanted to find my blog they could have!).
For me, my blog is a ‘nice to have’. Without having it I’d feel like a cheat but I get more enjoyment from Instagram purely because it’s more social (and less hard work! No I joke, or do I?!).
Putting together a blog post takes time, so much more time than putting up an Instagram post, and for only a relative small proportion of people to see it I find myself wondering whether it’s even worthwhile? For one it requires more photography but shooting the same outfit in the same five shot variations (*ahem* like this one) I always do has me bored to the core and I’m sure it does you too! Which is why I’ve slowly been focusing less on the blog (dropping it down to one post per week as opposed to my original two) and putting more effort in to my Insta baby. And also can we discuss, what’s with all the negativity towards ‘Instagrammers’?! I just don’t get it.
I’d be so keen to know your thoughts on this! Are you a blog reader or an Instagram addict? A YouTube fanatic or all of the above? Do you think blogs are dying out in today’s fast paced society (LOL that I only started mine a mere 8 months ago, bad choice Rosie)? Or do you think there’s more to be said for the written word than I’m giving credit?